The activity ‘Microtheatre amongst vineyards’ has received the award for the Best Wine Tourism experience in the areas of Culture, Social and Sports.

Alta Alella has been awarded at the Wine Tourism Vinari Awards with the activity ‘Microtheatre amongst vineyards’, which the winery organizes together with the entity Microsensacions teatrals, as the Best Wine Tourism Experience in the areas of Culture, Social and Sports. A distinction ex aequo with ‘Camins del Cava’, an activity organized by AECAVA.

The Vinari Wine Tourism Awards, now in their second edition, aim to promote and boost quality wine tourism in Catalonia as a local activity and to encourage its practice. At the awards ceremony, held on 31 March in Sant Sadurní d’Anoia, Mireia Pujol-Busquets expressed her gratitude for the award to the entire organization and her wine tourism team, and also took the opportunity to highlight the avant-garde philosophy of the winery and the family: “We have been pioneers in terms of product and viticulture, we have been practising organic farming for 30 years, since the beginning, and we have been making sulphite-free wines for 18 years, and with wine tourism we have also wanted to be innovative. We decided 10 years ago that we wanted to share the culture of wine in a very personalized way. With wine tourism we have the opportunity to create customer loyalty through the experience and this is unbeatable”, she pointed out.

Alta Alella is located in the heart of the Serralada de Marina Natural Park, a privileged area just 10 km from Barcelona and 2 km from the sea. The winery’s Wine Tourism Centre is open almost every day of the year, and organizes weekly activities, from visits, tastings and wine pairings, to less common experiences in a winery, such as yoga sessions, theatre, book presentations, children’s workshops, etc. “One of the nice things about wine tourism is that you can create synergies with other sectors: music, art, gastronomy, theatre… With whom we share values and can communicate the culture of wine in a more personalized and original way”, explains Mireia.

Microtheatre among vineyards

This award-winning wine tourism experience is a circuit of small-format plays staged in alternative spaces. During the activity, different areas of the estate (cellar, cellar, vineyard…) are transformed into theatrical scenarios, where the audience enjoys 3 plays from different companies coordinated by the entity Microsensacions teatrals. Each play includes a tasting of a wine or cava from the winery, guided by a member of the sommelier team.

This is a cultural proposal that focuses on the sensations of the participants, both out of their everyday space, rather than the more careful aesthetics normally required for a regular show, playing at being part of what is happening and will not be repeated.

The activity was programmed on several occasions during 2022, this season has already been experienced in the month of February and we hope to be able to offer it again very soon! For the meantime, we welcome you to check out our agenda of activities.