The acclaimed Catalan TV program 30 minuts has aired a special documentary exploring the world of sparkling wines in Catalonia, where Alta Alella is featured as a key reference for the Serra de Mar subzone within the DO Cava.

As Integral Producer and an organic winery from the very beginning, at Alta Alella we are committed to crafting cavas that genuinely reflect the territory and its uniqueness — with the Sauló soil and proximity to the Mediterranean Sea playing a central role.

The documentary highlights our dedication to quality, sustainability, and extended aging, as producers of Cava de Paraje Calificado and Cava de Guarda Superior. Wines that express the complexity and elegance of each vintage, the character of the terroir, and the people behind the wine.

Josep Maria Pujol-Busquets, founder of Alta Alella, shares his thoughts in the interview: “Cava has started down a very important path of differentiation. And it will become clear that cava is truly a remarkable product that should allow for an increase in price. But what really matters is achieving a retail price for cava that allows everyone in the value chain to make a living. That means the grower makes a living, the producer makes a living, the distributor makes a living, the restaurateur makes a living. Right now, in the case of higher-volume products, that simply isn’t happening.”