Alta Alella unveils a new identity: Art Laietà, artisan work and origin
The winery embarks on a new chapter under the name Art Laietà, a tribute to the territory and to the winemaking tradition of the ancient Laietania (pre-Roman Iberian region)
After more than three decades as a family-run estate, we begin this new chapter under the name Art Laietà. The project was born from the desire to highlight the artisan work of winemaking and our deep connection to the land, capturing the essence of the wines and cavas we have crafted since 1991.
“Wine is culture, landscape, and emotion. Art Laietà is a tribute to the land that has nurtured us and to the generations who came before us: the Laietans were already growing vineyards here over 2,000 years ago” explains Mireia Pujol-Busquets, second generation and Deputy Director of the winery. “It is also a way of expressing our philosophy of wine, with responsibility and respect for the land.”
Artisan work and origin as core values
The name change represents a natural evolution in the history of the winery. “Far from a new beginning, this is the continuation of our way of working, rooted in personality, sustainability, and authenticity,” says Josep Maria Pujol-Busquets, founder of the winery.
The new brand brings together all the wines and sparkling wines produced on the estate: from those under DO Alella and DO Cava to the natural wines of Celler de les Aus, a pioneering project in sulfite-free, minimal-intervention winemaking.
A new visual identity
The new Art Laietà logo marks the natural evolution of our family project toward a more authentic, handcrafted identity, deeply rooted in its origin. Under the concept of “artisan work and origin,” we celebrate creativity, craftsmanship, and the unique terroir that gives singularity to our wines.
The new labels, inspired by different artistic expressions –watercolour, engraving, and illustration– reflect a personal perspective of our vineyards, the sea, and the sauló (the sandy granite soil that defines our terroir). This new chapter embraces wine as a true form of cultural expression.
The launch of this new identity coincides with three key milestones in the history of the winery:
- A record-breaking 2025 harvest in both quality and quantity. After several years marked by drought, we celebrate an exceptional vintage, outstanding in production, balance, and expression.
- 20 vintages of sulfite-free revolution. In 2006, we created Bruant, the first sulfite-free cava in the DO Cava. Since then, this philosophy has become one of the cornerstones of our identity. The achievement was recognized with the “Best Young Initiative” award at the BBVA Awards for Best Sustainable Producers, granted by a jury including BBVA and El Celler de Can Roca.
- A firm commitment to the territory. In recent years, we have focused our efforts on sustainable growth and now cultivate 68 hectares of our own vineyards between Alella and Tiana. This reflects a true commitment to organic farming, restoring historic vineyards and traditional varieties such as Pansa Blanca (Xarel·lo) and Mataró (Monastrell). By 2028, we plan to reach more than 80 hectares.