At Alta Alella, we are starting a new chapter for our entry-level single-varietal wines, previously known as Alta Alella PB (Pansa Blanca) and Alta Alella GX (Grenache). Gradually, over the coming months, both wines will be released with new labels and new names: Etiris PB and Etiris GX, respectively.

The name Etiris is inspired by the Latin word iris, meaning rainbow — arc de Sant Martí in Catalan. It’s a name that connects with nature while also establishing an emotional link with the winery’s third generation, as Martí is the name of one of Mireia Pujol-Busquets’ children. The name remains consistent with the rest of the winery’s range of wines and cavas, which draw on Latin terms that connect with origin, craftsmanship, and nature.

A fresh look, the same essence

This name change reflects our desire to give these wines their own identity, beyond the winery’s name. A name that allows clear and distinct identification, while preserving their essence: organic and honest wines that express the varietal character and unique terroir of the DO Alella apellation, with vines planted on the sauló soil next to the Mediterranean Sea.

This change does not affect the winemaking process or our commitment to quality. Etiris PB and Etiris GX will continue to faithfully reflect each vintage and the identity of our territory, maintaining the fresh, straightforward, and food-friendly character that has made them household benchmarks.