Alta Alella gives wine bottles a second life

2023.06.29

Reusing bottles is not a new thing at our winery. Perhaps you were not aware of it, but all the natural wines of the Celler de les Aus have been released on the market in reused cava bottles since their beginnings. Until now this was not always communicated, but it has recently been included on the labels of the wines and cavas so that our customers can enjoy the wine twice as much, knowing that they are making a conscious choice to support sustainability.

From now on, at Alta Alella and Celler de les Aus we are taking another step forward in our commitment to the environment and sustainability, and we introduce a new system to recuperate and reuse our bottles. This process not only reduces waste but also support a circular economy by giving wine bottles a new life.

How does it work?

Through this initiative, our Wine Tourism Centre will collect all the bottles that visitors consume at our winery and afterwards they will undergo a rigorous process of cleaning and sterilization, which will be carried out by POTS, a company from Barcelona. Once they are as good as new -better than new, as they will now be more sustainable-, the bottles will be returned to the winery so that we can bottle new wines and they can be enjoyed again by our visitors.

In 2022, we received 10,000 visitors to our winery. In addition, we will also recuperate bottles that our distributor in the province of Girona supplies to the HORECA channel, a collaboration that increases the amount of bottle that will be reused. With this, we aim to make a significant difference to reducing waste, cutting down on the need to produce new glass and decreasing our carbon footprint.

Growing a more sustainable future

As a family-run winery, we are very aware that we must contribute to a more sustainable future, so that new generations can enjoy the land as much as we do. That’s why we will continue to explore new ways to reduce our environmental impact and inspire others to do the same.

ALTA ALELLA, CAMÍ BAIX DE TIANA S/N, ALELLA 08328, BCN-SPAIN

ALTA ALELLA SL, as a company dedicated to the production of quality wines and sparkling wines, is committed to sustainability and has an Environmental Policy accessible to all interested parties, which can be requested by e-mail to info@altaalella.wine.

ALTA ALELLA © 2024

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Una manera de hacer Europa
Fondo Europeo de Desarrollo Regional

Alta Alella, S.L. ha participado en el Programa de Iniciación a la Exportación ICEX-Next, y ha contado con el apoyo de ICEX y con la cofinanciación de Fondos europeos FEDER. La finalidad de este apoyo es contribuir al desarrollo internacional de la empresa y de su entorno.

Una manera de hacer Europa
Fondo Europeo de Desarrollo Regional

Alta Alella, S.L. ha participado en el Programa de Iniciación a la Exportación ICEX‐Next, y ha contado con el apoyo de ICEX y con la cofinanciación de Fondos europeos FEDER. La finalidad de este apoyo es contribuir al desarrollo internacional de la empresa y de su entorno.