Author: Gisela

Mireia Pujol-Busquets: “The near future is to have plants that require no treatment at all”

Written by Gisela on 2023/04/14. Posted in Media.

2023.04.11

Betevé (Barcelona TV) interviews Mireia Pujol-Busquets, co-owner and second generation of Alta Alella.

Alta Alella, an organic family-run winery since its origin, is located just 10 km away from Barcelona and set in a privileged area: the Serralada de Marina Natural Park. Taking advantage of this proximity to the city, Betevé, Barcelona television, visited the Can Genís estate to know the project firsthand.

In the report, journalist Íngrid Colomer interviews Mireia Pujol-Busquets, co-owner and second generation of the winery. Alta Alella’s commitment to the territory and sustainability are the main focus of the conversation. “We are organic since the beginning and 18 years ago we started making wines and cavas without sulfites, natural wines with minimal intervention. We always talk about transparent wines. We want them to transmit the vintage, wines without makeup, that reflect the varieties, the soil, the sea, and the people behind them”, explains Mireia. And she adds: “In terms of viticulture, since we are very aware of organic farming and climate change, we have been working for 12 years on a project to develop varieties that are resistant and adapted to climate change (VRIAACC). […] The near future is to have plants that require no treatment at all. We must think about future generations and the legacy we will leave them”.

What makes Alta Alella wines unique, which is the main variety of the area and with what food we can pair them are other topics that are discussed throughout the interview. And also the Wine Tourism, a field in which the winery has also been a pioneer: “Ten years ago we decided to open the doors of the winery to the public and we invested in creating a wine tourism center. This has allowed us to be in contact with people and build loyalty in a very different way. […] Now we can provide a full experience. They walk in, they smell, they see, they ask questions… This is what remains in the end”, Mireia points out.

Watch the full interview (min. 1:47:00)

Alta Alella receives the Best Cultural Experience Award by Premis Vinari

Written by Gisela on 2023/04/05. Posted in Awards.

2022.03.14 – Foto: Jordi Play (vadevi)

The activity ‘Microtheatre amongst vineyards’ has received the award for the Best Wine Tourism experience in the areas of Culture, Social and Sports.

Alta Alella has been awarded at the Wine Tourism Vinari Awards with the activity ‘Microtheatre amongst vineyards’, which the winery organizes together with the entity Microsensacions teatrals, as the Best Wine Tourism Experience in the areas of Culture, Social and Sports. A distinction ex aequo with ‘Camins del Cava’, an activity organized by AECAVA.

The Vinari Wine Tourism Awards, now in their second edition, aim to promote and boost quality wine tourism in Catalonia as a local activity and to encourage its practice. At the awards ceremony, held on 31 March in Sant Sadurní d’Anoia, Mireia Pujol-Busquets expressed her gratitude for the award to the entire organization and her wine tourism team, and also took the opportunity to highlight the avant-garde philosophy of the winery and the family: “We have been pioneers in terms of product and viticulture, we have been practising organic farming for 30 years, since the beginning, and we have been making sulphite-free wines for 18 years, and with wine tourism we have also wanted to be innovative. We decided 10 years ago that we wanted to share the culture of wine in a very personalized way. With wine tourism we have the opportunity to create customer loyalty through the experience and this is unbeatable”, she pointed out.

Alta Alella is located in the heart of the Serralada de Marina Natural Park, a privileged area just 10 km from Barcelona and 2 km from the sea. The winery’s Wine Tourism Centre is open almost every day of the year, and organizes weekly activities, from visits, tastings and wine pairings, to less common experiences in a winery, such as yoga sessions, theatre, book presentations, children’s workshops, etc. “One of the nice things about wine tourism is that you can create synergies with other sectors: music, art, gastronomy, theatre… With whom we share values and can communicate the culture of wine in a more personalized and original way”, explains Mireia.

Microtheatre among vineyards

This award-winning wine tourism experience is a circuit of small-format plays staged in alternative spaces. During the activity, different areas of the estate (cellar, cellar, vineyard…) are transformed into theatrical scenarios, where the audience enjoys 3 plays from different companies coordinated by the entity Microsensacions teatrals. Each play includes a tasting of a wine or cava from the winery, guided by a member of the sommelier team.

This is a cultural proposal that focuses on the sensations of the participants, both out of their everyday space, rather than the more careful aesthetics normally required for a regular show, playing at being part of what is happening and will not be repeated.

The activity was programmed on several occasions during 2022, this season has already been experienced in the month of February and we hope to be able to offer it again very soon! For the meantime, we welcome you to check out our agenda of activities.

The cocktail made with Alta Alella Pansa Blanca: discover it!

Written by Gisela on 2023/03/07. Posted in Media.

2023.03.07

The journalist Ruth Troyano takes you to Dry Law in Vilassar de Mar, where they make a unique cocktail with a very special ingredient for us: Alta Alella PB!

Have you ever drink a cocktail made with wine? At Dry Law Wine & Cocktail Bar, in Vilassar de Mar, you have the chance to try the Sant Mateu, one of the cocktails created by the brothers Sergi and Raúl Espada. Among its ingredients is Alta Alella PB, a wine made from the Pansa Blanca grape variety. We recommend a visit to the trendy cocktail bar in Maresme region, a great plan after visiting our winery.

The journalist Ruth Troyano visited them and shares her experience on Gastrotalkers, a digital media specialised in gastronomy and wine. In addition, she also reveals other cocktails that we have made in Alta Alella, which are prepared with one of our wines or cavas, and that you can try to make at home!

Read the full article (original in Catalan)